Creating what was missing
People often say the most beautiful stories begin with something missing. Mine began exactly like that: I couldn’t find what I wanted to wear.
Back then, nothing was planned. There was no strategy, no business model, no declared ambition — only instinct, desire, and a quiet inner voice whispering, “If it doesn’t exist, create it.” So I began designing clothes for myself, then for my friends. Not to build a company, simply out of passion.
As time passed, everything unfolded naturally. Guided by intuition and the desire to create simple, light and timeless pieces, I slowly shaped what would become Vanita Rosa. One day, almost without noticing, I found myself leading a house now represented through four boutiques and carefully selected stockists around the world.
I am a perfectionist — deeply attentive to cuts, fabrics and details. Nothing is accidental. Every piece must feel impeccable. That level of dedication asks for energy, sacrifice and, at times, doubt — but above all, passion.
My inspiration comes from everyday life, from what I dream of wearing next season, from emotion, instinct and the desire to create clothes that feel true.
Today, after Paris, East Hampton and New York, a new boutique is opening in Miami. And I realise this dream is no longer something I imagined — it is something I live, fully awake.
And after all these years, the essence remains beautifully simple: creating what I couldn’t find, creating what I love, creating to celebrate women.